Carried out at Politecnico di Milano
Under guidance of DensityDesign Lab
In collaboration with—Federico Corbani,
Alessio De Nicolò, Fatemeh Maher, Kseniia Havrylova, Marco Trabattoni
and Anastasiia Zaiarniuk
Remember to Water the Trees is a project which narrates a portion of web debate on the topic of tree planting initiatives by Forestami. Fragmented and occasionally contradictory narratives emerge, allowing to reflect on how the issue of biodiversity increasingly affects our lives and how digital platforms mediate these discussions.
The debate was analyzed by collecting data from Instagram, Facebook, and Twitter. On Instagram and Facebook, comments on Forestami’s official profiles and two critical profiles (“Forestami e poi dimenticami” and “Forestami e bagnami”) were examined. On Twitter, posts with the official hashtag #forestami were collected. Each comment was summarized into a statement that captured its tone and intention, and these statements were then grouped by topic. The analysis, compiled in the catalog Remember to Water the Trees, highlights the various positions of users, from the most enthusiastic to the most critical. An additional overview and analysis of the online discussion is presented through another catalogue which compiles all of the posts along with images as a context reference to the main one.
Project website: https://agc-exhibition.densitydesign.org/projects/remember-to-water-the-trees