Eurojollyweb / branding
2023






Carried out at Politecnico di Milano
Supervised by prof. Roberto Dadda 
and Paolo Negri

In collaboration with—Federico Corbani, Federica Alocchi and Liu Zhengnan

Display font—Splinter by Dum Dum Studio
Eurojolly is a historical billiard room based in Milan. The project aims to enhance the functionality and user experience of Eurojolly website. The redesign process began with research, analysis, and persona development, ensuring solutions are tailored to the target audience. 

Tasks users need to accomplish were analyzed, leading to wireframing, prototyping, and exploration of design solutions. Prototypes were created to visualize proposed solutions and gather stakeholder feedback. Testing with users identified usability issues, leading to iterative design adjustments. Through this process, Eurojolly’s website was redesigned to offer a seamless and fun digital experience to its clients. 

The goal was also to design the website in a way that will be appealing to younger audiences sparking general interest about pool and tournaments and offering all the necessary information to potential clients for easy booking and outlook on the venue.